Showcase of Thriving MICE Ecosystem
Delivering Greater Values for Planners and Visitors
18 November 2025: The Thailand Convention and Exhibition Bureau (Public Organisation), or TCEB, has unveiled “Meet Well in Thailand” at IBTM World 2025, a landmark campaign that showcases the power of collaboration between government agencies and the private sector across Thailand’s thriving MICE ecosystem. Rolling out across Thailand throughout 2026, the campaign unites more than 130 Thai service providers nationwide to deliver enhanced values and enriched experiences for MICE planners and business travellers.
Mrs Supawan Teerarat, President of TCEB, said, “The ‘Meet Well in Thailand’ campaign reflects how far our MICE ecosystem has evolved. Built on strong collaboration, it leverages the expertise and resources of diverse stakeholders for maximising event outcomes and return on investment. The initiative not only creates unprecedented value for MICE planners and travellers but also strengthens Thailand’s positioning, showcasing our world-class products and hospitality and highlighting the country’s unique offerings. It empowers planners to deliver outcomes that go far beyond a successful business event.”
Set to roll out in 2026, the campaign aims to bring together more than 130 Thai service providers nationwide. It offers the broadest range of privileges and special deals ever, spanning wellness programs, accommodations, dining, off-site venues, transportation, shopping, workshops, localised experiences, low-carbon activities and cultural attractions.
The service providers joining the campaign are based in 14 cities across the country’s four key regions: five established MICE Cities and nine high-potential destinations. It features world-class and award-winning service providers, including 40 five-star hotels and resorts, four wellness establishments, and four leading shopping malls. Highlights of the special deals include up to 20 per cent off wellness programs, 40-80 per cent discounts on shopping, and special group rates for every 15 rooms booked, offering planners and visitors exceptional value and opportunities to maximise return on experience from Thailand’s hospitality and local cultural diversity.
The launch of the Meet Well in Thailand campaign marks a milestone in TCEB’s initiative to build a stronger, more connected MICE ecosystem to deliver greater value. The special deals offered in a wide range of city destinations are reinforced by the fact that a series of flagship international events in 2026 is scheduled not only in Bangkok but also in other regional cities. These include the Global Sustainable Tourism Conference, the Global Wellness Summit, World and InterPride’s 2026 General Meeting & World Conference in Phuket, the Spartan SUPER World Championship in Chiang Rai, and Tough Mudder in Pattaya.
“This is the opportunity for those attending global events in cities across Thailand to maximise privileges under the campaign. For planners, Thailand now has a solid foundation of more capable cities for future events. They have a wider range of destination options that can be tailored to their agendas and interests or combined with scheduled flagship events in each host city, creating more value and flexibility for every MICE program,” said Mrs Supawan.
นางสาวเจตสุมนต์ สุเมธีประดิษฐ์ visited Khaothong Hill, Krabi, Thailand
