Matongo Matamwandi, Chief Executive Officer of the Zambia Tourism Agency Busines In a recent interview at FITUR 2024 in Madrid, Matongo Matamwandi, CEO of the Zambia Tourism Agency, highlighted the importance of airlift for Zambia’s tourism sector.
He pointed out the current challenge most international travelers face when visiting Zambia: they often have to transit through Qatar, Ethiopia, or Dubai. To address this issue, the Zambia Tourism Agency, in collaboration with the Ministry of Tourism, Zambia Airports Corporation, and the Ministry of Transport and Logistics, has initiated the “Access Zambia” project.
This project aims to engage various airlines to establish one or two direct flights from Europe to Zambia by the end of the year, responding to the growing demand for easier access to the country. Matamwandi also shared promising statistics and projections that underline the positive momentum in Zambia’s tourism sector.
The country closed the previous year with slightly over 1.4 million international tourists, a significant increase from the approximately one million tourists. With substantial marketing and national branding investments, Zambia aims to reach an unprecedented milestone of 2 million international tourists this year. This ambitious target reflects the optimism and excitement surrounding Zambia’s tourism industry’s potential for growth and expansion.