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International Travel Expo Ho Chi Minh City - Unravel Travel TV

International Travel Expo Ho Chi Minh City, 5-7 September 2024 (ITE HCMC 2024) – Unravel Travel TV

The 18th edition of the International Travel Expo Ho Chi Minh City (ITE HCMC 2024), Vietnam, and one of the Mekong Region’s leading and most established travel trade events, will take place from September 5th to 7th, 2024, at the Saigon Exhibition and Convention Center (SECC) in District 7. Under the theme “Responsible Travel, Creating Future”,

ITE HCMC 2024 is dedicated to promoting sustainable tourism practices and showcasing innovative tourism products and services that meet the rigorous and diverse demands of the international travel market.

International Travel Expo Ho Chi Minh City - Unravel Travel TV
International Travel Expo Ho Chi Minh City

Hosted Buyer Program. Link to registration:

Embracing the Digital Transformation in Tourism

ITE HCMC 2024 is expected to attract 220 internationally hosted buyers from 40 countries and territories and facilitate over 10,000 business appointments. This initiative underscores the event’s commitment to offering unparalleled opportunities for direct B2B engagements between international and Vietnamese tourism businesses. Recognizing the imperative of digital transformation in the tourism industry, especially in the wake of the Fourth Industrial Revolution and the significant impact of the pandemic, ITE HCMC 2024 aims to lead the charge in integrating digital solutions. The event will feature a blend of traditional in-person exhibitions and online components, including 2D virtual booths equipped with interactive functionalities such as live chat, email, and appointment scheduling, catering to the high demand from exhibitors and trade visitors alike.

Expanding Reach and Enhancing Collaboration

The scale of ITE HCMC 2024 is set to surpass previous editions, with over 500 exhibiting companies and brands anticipated to participate. These will include international tourism promotion agencies, local tourism bureaus, travel agencies, accommodation providers, airlines, and transportation companies. This year’s expo aims to foster quality improvement and enhance collaboration, inviting participation from sectors such as leisure, sports tourism, culinary arts, financial partners, and technology providers.

A Hub for High-level Dialogue and Innovation

ITE HCMC 2024 will host a series of conferences, forums, and workshops, acting as a nexus for high-level discussions between government officials, tourism experts, business leaders, and other stakeholders. The focus will be on strategic, policy, and technological innovations to drive sustainable and responsible tourism development. Highlighting this year’s agenda is the High-Level Tourism Forum with the theme “Responsible Travel, Creating Future,” expected to draw participation from over 200 delegates.

Enhancing the Visitor Experience

Aiming to optimize the attendee experience, ITE HCMC 2024 will thoughtfully arrange functional zones, including areas dedicated to local experiences such as handicrafts, coffee, and folk art, thereby creating distinctive cultural highlights. This organization ensures that visitors can efficiently navigate the expo, discovering and engaging with the rich diversity of tourism offerings.

Commitment to Sustainable Tourism 

Mrs. Bui Thi Ngoc Hieu, Deputy Director of the Ho Chi Minh City Department of Tourism, expressed, “With the esteemed participation of esteemed Ministry of Tourism, promotion & management agencies, and renowned tourism experts, both domestic and international, ITE HCMC 2024, themed ‘Responsible Travel, Creating Future,’ promises to be a forum rich in practical solutions and groundbreaking initiatives. It will play a crucial role in raising awareness and commitment towards sustainable tourism, affirming the expo’s status as the leading event in the region.”


Since its inception in 2005, ITE HCMC has solidified its reputation as the premier and most enduring travel event in Vietnam and the Mekong subregion, cementing its position as a cornerstone in the international travel and tourism sector. Serving as the quintessential platform, ITE HCMC brings together a diverse ensemble of international and regional buyers, suppliers, trade professionals, and media representatives from the tourism and travel industry. This convergence is dedicated to facilitating the exchange of the latest innovations and developments within the field. The event boasts a comprehensive agenda, encompassing ITE Online Business Matching, Trade Seminars, Post-Show Tours, and an Exhibition, all designed to inspire participants and open avenues for unparalleled business opportunities.

The event is implemented under the direction of the Ministry of Culture, Sports and Tourism and Ho Chi Minh City People’s Committee. It is organized by the Ho Chi Minh City Department of Tourism and Vietnam National Authority of Tourism and executed by the Ho Chi Minh City Tourism Promotion Center, in collaboration with CIS Vietnam JSC and Le Bros Company.