Thematic Session: The Impact of Artificial Intelligence and Innovation in Shaping Global Tourism
26th UN Tourism General Assembly – Riyadh, Saudi Arabia, 7-11 November 2025
As part of the 26th UN Tourism General Assembly taking place in Riyadh, Saudi Arabia, global tourism leaders, policymakers, and technology experts will come together for a landmark thematic session titled “The Impact of Artificial Intelligence and Innovation in Shaping Global Tourism.”
The session reflects the Assembly’s overarching theme, focusing on the transformative role of Artificial Intelligence (AI) and innovation as powerful catalysts redefining how destinations operate, how travellers engage, and how the global tourism ecosystem evolves.
Designed as a curated series of high-level presentations and discussions, the session will explore real-world applications of AI across all segments of the tourism industry – from data-driven destination management and personalised marketing to predictive analytics, sustainability solutions, and customer experience enhancement. Participants will gain insights into how technology is being leveraged to improve efficiency, inclusivity, and long-term resilience within the sector.
Key discussion areas will include:
AI-driven innovation in travel planning, hospitality, and transport systems.
Ethical frameworks for responsible use of AI in tourism.
Sustainability through technology, examining how digital tools can help destinations balance growth with environmental and cultural preservation.
Capacity building and education, empowering tourism professionals to adapt to an AI-integrated future.
The session underscores UN Tourism’s commitment to ensuring that technological progress is aligned with human-centric values, promoting innovation that benefits communities, travellers, and businesses alike.
The 26th UN Tourism General Assembly will serve as a vital platform for collaboration, inspiring new partnerships and solutions that will shape the next generation of global tourism policy and practice.
For more details, visit: https://www.untourism.int/general-assembly-twenty-sixth-session
