The ASEAN Tourism Forum (ATF) returns in 2026 with its trade marketplace, the ASEAN Travel Exchange (TRAVEX), bringing buyers, sellers, media, and tourism leaders together in Mactan, Cebu Outlined below is the TRAVEX Programme Schedule for three days of appointments, briefings, and hosted networking. atfphilippines.com
Below is the TRAVEX programme schedule as published by ATF Philippines 2026 and additional events.
Day 1 — Monday, 26 January 2026 (Arrival + Set-up)
- Whole day: Arrival of TRAVEX delegates
- 09:00–18:00: Registration (TRAVEX pre-function area, MEC)
- 08:00–23:00: TRAVEX booth set-up (Official contractor & special design contractors only), Convention Hall 1–3, MEC
Day 2 — Tuesday, 27 January 2026 (City tour + set-up + awards)
- 08:00–15:00: Complimentary pre-show city tours: Paglantaw / Mugna / Paglayag / Lingaw / Bagani (Media and Buyers : registration required)
- 09:00–18:00: Registration (TRAVEX pre-function area, MEC)
- 08:00–20:00: TRAVEX booth set-up (Official contractor & special design contractors only), Convention Hall 1–3, MEC
- 10:00–15:00: Da Nang Tourism Promotion Center, Bai Hotel Cebu – Program Content: Welcome remarks; presentations on Da Nang tourism; buffet lunch; B2B networking sessions and meetings between buyers and sellers. (attendance by invitation letter)
- 19:00–21:00: ASEANTA Excellence Awards Night (Buyers & media only; venue TBA)
TRAVEX Day 1 — Wednesday, 28 January 2026 (Appointments + NTO media briefings + Opening)
- 08:00–18:00: Registration (TRAVEX pre-function area, MEC)
- 09:30–11:55: TRAVEX Appointment Session I (Convention Hall 1–3, MEC)
- ASEAN NTO Media Briefings (Meeting Room 1&2, Mezzanine, MEC):
- 10:00–10:45: Tourism Promotions Board Philippines
- 11:00–11:45: Viet Nam National Authority of Tourism
- 12:00–14:00: TRAVEX Lunch hosted by Tourism Malaysia (Buyers & media only) — Dusit Thani Mactan Cebu Resort
- 14:00–17:15: TRAVEX Appointment Session II (Convention Hall 1–3, MEC)
- ASEAN NTO Media Briefings (Meeting Room 1&2, Mezzanine, MEC):
- 14:15–15:00: MoTCE Indonesia
- 15:15–16:00: Tourism Authority of Thailand
- 16:15–17:00: ASEAN NTO Media Briefing (as listed in programme)
- 19:00–21:00: ATF 2026 Opening Ceremony hosted by Tourism Promotions Board Philippines (All ATF delegates) — Mactan Shrine, Mactan, Cebu
TRAVEX Day 2 — Thursday, 29 January 2026 (Appointments + briefings + hosted dinner)
- 08:00–18:00: Registration (TRAVEX pre-function area, MEC)
- 09:30–11:55: TRAVEX Appointment Session III (Convention Hall 1–3, MEC)
- ASEAN NTO Media Briefings (Meeting Room 1&2, Mezzanine, MEC):
- 10:00–10:45: Singapore Tourism Board
- 11:00–11:45: Ministry of Tourism, Timor-Leste
- 12:00–14:00: TRAVEX Lunch (Buyers & media only) — Glass Pavilion @ Mactan Newtown Beach
- 14:00–17:15: TRAVEX Appointment Session IV (Convention Hall 1–3, MEC)
- ASEAN NTO Media Briefings (Meeting Room 1&2, Mezzanine, MEC):
- 14:15–15:00: Tourism Malaysia
- 15:15–15:00: Ministry of Tourism of Cambodia (as listed in programme)
- 16:15–17:00: ASEAN NTO Media Briefing (as listed in programme)
- 18:30–21:00: Reception & Dinner hosted by Singapore Tourism Board (Buyers & media only; venue TBA)
TRAVEX Day 3 — Friday, 30 January 2026 (Final appointments + awards + closing)
- 08:00–18:00: Registration (TRAVEX pre-function area, MEC)
- 09:30–11:55: TRAVEX Appointment Session V (Convention Hall 1–3, MEC)
- 12:00–14:00: TRAVEX Lunch (Buyers & media only) — Glass Pavilion @ Mactan Newtown Beach
- 14:00–15:10: TRAVEX Appointment Session VI (Convention Hall 1–3, MEC)
- ASEAN Tourism Standard Awards — NUSTAR Convention Center
- ATF 2026 Closing Ceremony (All ATF delegates) — NUSTAR Convention Center
Post-show programme — Saturday to Wednesday, 31 January to 4 February 2026
- 31 Jan: Departure of TRAVEX delegates
- 31 Jan–4 Feb: Post-show tours (Buyers & media only; pre-registration required)
- Clark, Pampanga & Manila / Bohol / Davao / Dumaguete and Siquijor / Coron, Palawan / El Nido, Palawan
