The Tourism Authority of Thailand (TAT) has confirmed that Thailand Travel Mart Plus (TTM+) 2026 will take place from 10 to 12 June 2026 at the NICE Pattaya Convention and Exhibition Center in Chon Buri. The event reinforces Thailand’s position as a leading destination for international business events and tourism investment, while maintaining a clear focus on traveller confidence, safety, and well-being.
TAT Strengthens Global Partnerships
Ms. Thapanee Kiatphaibool, Governor of TAT, described TTM+ 2026 as Thailand’s flagship B2B platform that connects global travel buyers with the depth and diversity of Thai tourism. She noted that hosting the event in Chon Buri creates an opportunity to present a broad range of tourism products and investment prospects aligned with the “New Thailand” strategy and the “Healing is the New Luxury” campaign. She emphasised that TAT aims to strengthen international partnerships while driving sustainable growth across the tourism sector.
Strong International Participation Expected
Now in its 23rd edition, TTM+ continues to expand its global reach. The 2026 event is expected to welcome more than 400 Thai sellers alongside 400 international buyers representing over 50 countries. Organisers anticipate more than 11,000 pre-scheduled business appointments, reflecting strong demand and industry confidence. The programme will include product showcases, curated networking sessions, and knowledge-sharing forums that explore key trends in global tourism, sustainability, and innovation. These elements ensure the event delivers both commercial results and strategic industry insight.
Chon Buri Showcases Thailand’s Tourism Diversity
Chon Buri, one of Thailand’s most dynamic tourism provinces, provides a fitting setting for TTM+ 2026. The destination offers a blend of established attractions and emerging experiences, highlighting Thailand’s ability to deliver high-quality tourism rooted in sustainable development. This approach aligns with TAT’s “New Thailand” framework and the “Healing is the New Luxury” concept, both of which focus on quality, elevated service standards, and long-term value for local communities.
Immersive Experiences Enhance Business Engagement
The event will extend beyond business meetings. It will offer participants a deeper connection to the destination. Delegates will experience Chon Buri’s cultural identity through curated programmes. These include local traditions and craftsmanship. Nature-based and lifestyle activities will also feature. These elements strengthen Thailand’s position as a meaningful travel destination. They also enhance the overall business experience.
Economic Impact and Industry Value
TTM+ 2026 is expected to generate significant tourism revenue. It will support businesses across the country. Local communities will also benefit. The event will strengthen supply chains and industry links. It remains one of Thailand’s most important travel trade platforms. TTM+ continues to shape the future of Thai tourism. It also reinforces the country’s global competitiveness.
Thailand Travel Mart Plus 2026 website: www.thailandtravelmartplus.com
