Registration for PATA Travel Mart 2026 is now open. Interested parties are invited to register by contacting the PATA Events Department at Events@PATA.org.
About PATA Travel Mart
PATA Travel Mart is among the longest-running B2B travel trade exhibitions in the Asia Pacific region. The event provides a dynamic platform for connecting global buyers and sellers across a wide spectrum of the tourism sector—from luxury travel and hospitality to adventure, aviation, wellness, cultural tourism, and more. PTM 2026 is expected to welcome participants from over 60 destinations worldwide, facilitating more than 10,000 targeted business appointments during its two-day programme.
About Sarawak, Malaysia
A kaleidoscope of culture, adventure, nature, food, and festivals is the best description for Sarawak. Sarawak comprises 34 ethnic tribes with their own unique traditions, lifestyles, music, and food, while sharing their warm hospitality. Malaysia’s largest state, Sarawak, is endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq km, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches, where adventures are waiting to happen. Festivals are hosted throughout the year to celebrate the eclectic blend of modern and traditional culture, food, music, and religious practices that can be found nowhere else. In Sarawak, there is always ‘More to Discover’.
About Sarawak Tourism Board
Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines World Music Magazine (2011 – 2015). Meanwhile, the Rainforest World Music Festival and Borneo Jazz Festival Virtual Experiences were recognised by World Responsible Tourism Awards 2021 as ‘Ones to Watch’ under Destinations Building Back Better Post-Covid and the virtual experience of the 2021 Rainforest World Music Festival won the PATA Gold Awards 2022 under Sustainability and Social Responsibility Category for Culture. Sarawak Tourism Board also won the Golden City Gate 2019 five-star award, Marketing Excellence Awards 2021 for Excellence in Mobile Marketing (bronze) and PATA Gold Awards 2022 its destination video entitled ‘A Journey Awaits’ under the marketing category.
STB was honoured with the “Nation’s Pride Award” in Tourism Promotion Excellence at the BrandLaureate BestBrands Awards for the year 2022-2023. Additionally, at the Malaysia Public Relations Awards (MPRA) 2023, STB’s campaign for the Rainforest World Music Festival titled “The Comeback Stronger Brand Story” was recognized with the Campaign of the Year award. STB also secured the Gold Award for Product Brand Development (B2C) under the theme “Comeback Stronger”, acknowledging its compelling narrative emphasizing sustainability practices. STB received the Best Global PR Campaign Award at the DAVOS World Communications Forum Award (WCFA) 2023.
In 2024, STB was awarded the Bronze Award in the Transportation, Travel & Tourism category at the Putra Aria Brand Awards and the Special Award for Covid-19 (Sia Sitok Sarawak) at the Sarawak Hornbill Tourism Award 2024. STB also received the Tourism Board Campaign of the Year – Malaysia at the Travel Daily Media: Travel Trade Excellence Awards, along with two accolades at the Malaysia Public Relations Awards (MPRA) 2024: Product Brand Development B2C – From Local to Global: Sia Sitok empowers Sarawak’s tourism players, boosting local economies, and Campaign of the Year for the same initiative. Additionally, STB was named Brand of the Year in Tourism Promotion & Development at The BrandLaureate Brand of the Year Award 2024.
In 2025, Sarawak was recognized with the Most Promising New Destination award at the OTM’s Excellence Award 2025. STB also received the One to Watch Award by the International Centre for Responsible Tourism in Southeast Asia (ICRT-SEA), the Best Performance Award at the 40th Seoul International Travel Fair, and the Bronze HSMAI Adrian Award in the Advertising Division, Brand Campaign Category for the “Gateway to Borneo” campaign
