Thailand Convention and Exhibition Bureau (TCEB) offered two experiences to hosted buyers at IT&CMA 2024. Before the trading days of IT&CMA 2024, TCEB hosted buyers at one of two workshops in the city center of Bangkok.
The first workshop in the Charoen Krung neighborhood was for the buyers to exercise their creativity in scent design by learning to mix and match different fragrances under the guidance of scent gurus. The concept was to design a scent that matches their identity as a means of branding.
The second workshop was near Chulalongkorn University, offering pottery making as mental therapy, mind calmness, and creativity, all guided by pottery artists.
TCEB offered two workshops at the Thailand Pavilion during the show. One was a workshop for producing herbal inhalers to relieve the nose and reinvigorate sensory perception. The other was for producing necklaces from beads made from plastic waste, a form of upcycling. Both workshops can be an idea of activities in Thailand involving both traditional science of scent and contemporary lifestyle on sustainability.
The unique experiences were not limited to workshop activities but inclusive of unconventional venues for events that TCEB featured during the Thailand Brand Presentation. Historic residences, garden pavilions, and even trains were offered as “beyond boardroom” venues for MICE planners.
