Instagram Embraces Tourism – UNWTO Executive Council 118th Session
- Ernest Voyard, Director of Public Policy, Instagram
- Sharon Yang, Programs & Partnerships, External Affairs, Meta
- Moderator: Marcelo Risi, Chief of Communications, UNWTO
Re-think of Tourism Communications. “Put people front and center” was the core message as UNWTO brought together global branding experts, journalists, and content creators to rethink narratives around tourism communications.
Against the backdrop of the 118th session of its Executive Council in Punta Cana, UNWTO hosted a special Thematic Session. Alongside assessing the evolution of tourism communications, the Session saw leading experts explore current and future opportunities to more effectively portray tourism as an essential driver of development in traditional media and on content platforms.
With tourism high on the political agenda like never before, UNWTO is leading the shift in tourism communications, with a greater focus on the sector’s unique power as a driver of development and opportunity. Secretary-General Zurab Pololikashvili said: “We have made huge progress over the past few years in making tourism’s relevance more visible and more appreciated by governments and by tourists themselves. But we need to make it even clearer. For this reason, UNWTO is working to build a new narrative around tourism as a force for development and transformation.”
The Instagram Embraces Tourism Thematic Session offered a platform to connect content creators with editors and new media platforms, with UNWTO bridging the two.
The United Nations World Tourism Organization (UNWTO) is a specialized agency responsible for promoting sustainable and responsible tourism worldwide. It serves as a global forum for tourism policies and cooperation among nations. The UNWTO provides leadership and support in developing tourism policies, programs, and initiatives that contribute to economic growth, poverty alleviation, and cultural preservation. Through its work, the UNWTO strives to make tourism a driver of sustainable development and a catalyst for positive change.
Link to UNWTO reports on the Unravel Travel TV website: unraveltraveltv.com/unwto
UNWTO website: www.unwto.org
