The ASEAN Tourism Forum (ATF) 2027 will take place in Singapore from 18–22 January 2027, bringing together tourism ministers, national tourism organisations, international buyers, travel media, airlines, hotels, tour operators and destination management companies from across Southeast Asia and around the world. Organised under the theme “Transforming Tourism, Empowering Tomorrow”, the event will reinforce ASEAN’s position as one of the world’s most diverse and fastest-growing tourism regions.
For the travel trade, the centrepiece of the week is TRAVEX (Travel Exchange), ASEAN’s longest-running travel trade exhibition and appointment-based marketplace. TRAVEX provides an efficient platform where international buyers and media meet exhibitors from all ten ASEAN member states through pre-scheduled business appointments designed to generate new tourism partnerships and business opportunities.
Singapore Hosts ASEAN’s Premier Tourism Gathering
Singapore is no stranger to hosting world-class tourism events. Its reputation for outstanding infrastructure, seamless connectivity and international business facilities makes it a natural venue for ASEAN’s flagship tourism forum.
ATF rotates annually among ASEAN member countries, strengthening regional cooperation while allowing each host nation to showcase its tourism products and investment opportunities. Following the successful 2026 edition in Cebu, Philippines, Singapore officially accepted the hosting responsibilities during the ATF handover ceremony.
The Singapore Tourism Board describes ATF as the premier annual tourism event for ASEAN, designed to strengthen regional tourism cooperation while promoting Southeast Asia as a single, multi-country destination to the global travel industry
What is TRAVEX?
TRAVEX is the commercial heart of ATF.
TRAVEX is strictly a business-to-business event where:
- National Tourism Organisations promote their destinations.
- Hotels and resorts meet international tour operators.
- Airlines launch new routes and partnerships.
- Destination Management Companies develop new itineraries.
- Convention bureaux promote MICE opportunities.
- Cruise operators showcase regional itineraries.
- International hosted buyers conduct hundreds of scheduled business appointments.
- Accredited international media discover new tourism products and destinations for editorial coverage.
The appointment system allows exhibitors and buyers to maximise productivity by arranging meetings in advance, making TRAVEX one of Asia’s most efficient travel trade marketplaces.
Industry Programme
Beyond the exhibition, ATF includes:
- ASEAN Tourism Ministers’ Meetings
- National Tourism Organisation meetings
- Tourism policy discussions
- Destination presentations
- Media briefings
- Networking receptions
- Tourism awards
- Hosted buyer networking events
- Educational seminars and industry forums
These meetings help shape future tourism policy across Southeast Asia while creating opportunities for public and private sector collaboration
Focus on Sustainable Growth
The 2027 theme, “Transforming Tourism, Empowering Tomorrow,” reflects ASEAN’s commitment to building a tourism industry that embraces innovation while balancing sustainability, resilience and inclusive growth.
Singapore’s Strategic Position
As one of Asia’s leading aviation hubs, Singapore provides exceptional accessibility for international delegates. Its award-winning airport, extensive airline network and established meetings industry make the city an ideal gateway for buyers looking to expand tourism business throughout Southeast Asia. Singapore also offers delegates easy access to world-class hotels, convention facilities, entertainment districts and cultural attractions, making ATF both an efficient business event and an excellent showcase for the destination itself
International Hosted Buyers and Media
One of ATF’s greatest strengths is its Hosted Buyer and Hosted Media programmes. Qualified travel buyers from around the world are invited to participate in pre-arranged business appointments with ASEAN suppliers. At the same time, accredited international media provide extensive editorial coverage that reaches global consumer and trade audiences. This combination of commercial meetings and worldwide media exposure helps maximise the value of participation for destinations and tourism businesses alike.
Unravel Travel TV at ATF TRAVEX 2027
Leslie Graham, Director and Journalist of Unravel Travel TV, will attend as International Media for ATF TRAVEX 2027 in Singapore. Unravel Travel TV will once again bring the latest tourism developments from Southeast Asia to its international audience through its website and social media platforms
Event Details
Event: ASEAN Tourism Forum (ATF) 2027 & TRAVEX
Dates: 18–22 January 2027
TRAVEX Trade Exhibition: 20–22 January 2027
Host Country: Singapore
Theme: Transforming Tourism, Empowering Tomorrow
Official Organiser: Singapore Tourism Board in collaboration with ASEAN National Tourism Organisations.
